Identity & Event · Tehri Lake
Himalayan O2
A premium destination festival celebrating adventure, culture, music, youth energy and the natural beauty of Uttarakhand, positioning Tehri not as a location but as an experience.
A destination event with no story beyond its location.
An event identity and communication system that sold the air itself.
From a trek date on a poster to an experience people evangelise.
The identity system: mountain-contour wordmark, O₂ accent, palette, type and iconography
Not a venue but an experience: breathe, climb, ride, fly, compete, celebrate.
The complete event ecosystem: festival identity, outdoor communication, signage, competition branding, stage and environmental graphics.
Website experience, registrations and public-facing campaign material.
A modern festival brand with strong tourism, youth and destination pull.
The identity, in application
One system, every surface: from the registration kiosk to the certificate in a participant's hand. Tap to enlarge.
On the ground, at scale
From the festival floor, 6 to 9 March, Tehri Lake, Uttarakhand. Tap any frame to enlarge.
Scale & public engagement
Total participant interactions
Tracked activity categories
Top 10 activity participation
Live music, DJ nights and high-energy programming drew the strongest engagement.
Food Festival, Ganga Aarti and the Light & Sound Show broadened public appeal.
Trekking and local handicrafts rooted the festival in destination and local economy.
Reported outcomes, 2026 edition
As covered by national and regional press after the 6 to 9 March festival.
Across nearly 15 competitions, as stated by the Hon'ble Governor of Uttarakhand at the closing.
Cash prizes, Tehri Dam guided tours and festival honours for top performers.
Organised by the District Administration, Tehri Garhwal with the Uttarakhand Tourism Development Board, under the PM-launched Gham Tapo winter tourism initiative.
Amit Trivedi and Pandavaas on the main stage; coverage in Republic, Free Press Journal, Garhwal Post and travel press.
Sources: Free Press Journal (9 Mar 2026), Garhwal Post, Republic World, Travel And Tour World, himalayano2.com
The film, one minute of Tehri
The official festival film: the lake, the stages, the crowds and the memories they will never forget. Press play.
"The brand was never only about Tehri Lake; it was about what people could do, feel and remember there."
Strategic insight · 03The practice behind this: Events & Experiential Identity · Brand Strategy & Identity