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The practice · 05

Films, AV & Storytelling.

Facts inform; film converts. We write, direct and cut the stories that make people feel your why in ninety seconds — reveal films, campaign films, ground stories.

Who it’s for

Brands, campaigns and events that need emotion moved at scale.

The problem it solves

You can explain what you do — but explanation has never made anyone care.

The outcome

A story people watch to the end, remember, and forward.

What we actually build

The parts of the system.

Reveal & launch filmsCampaign & anthem filmsGround stories & documentationReels engines for socialScript, direction, edit — end to end
Proof · Press play

Two reveal films. Watch them work.

NYR reveal film · the teaser · 21s
NYR reveal film · the charge · 16s

See the campaign these films launched →

Straight answers

Asked, answered.

What kinds of films does Anya Segen make?

Brand films, campaign films, launch and logo reveals, and documentary stories of real people — like the Gullak success-story films of entrepreneurs the programme changed. Every film exists to move a belief, not just to look good.

Do you handle production end to end?

Yes — idea, script, shoot, edit, sound and delivery, integrated with the campaign the film serves. Because we build the strategy too, the film says exactly what the rest of the system says.

Why film, when attention spans are shrinking?

Because belief is emotional before it is rational. Ninety seconds of a real face saying a true thing moves people further than a thousand words of copy. Short attention hasn’t killed film — it has made the first five seconds a discipline.

Can one film work across an event, TV and social?

It should. We cut every story for its stages — the stadium screen, the news slot, the vertical feed — one narrative, sized for each place it has to live.

Related practices — Digital & Social Media Systems · Events & Experiential Identity · All seven, mapped

Make them feel it.

Tell us the one thing your audience should feel. We’ll pitch the film that gets them there.