Identity & Event · Uttarakhand
Gullak & Gullak 2.0
Identity and event-led initiatives under the Mukhyamantri Udhyamshala Yojana, built on one emotional metaphor everyone already owns: small savings becoming big possibilities.
A household word for savings, invisible as a platform for rural enterprise.
An identity and a summit system: main stage, pitch zone, badges, campaign and social set.
From a nostalgic noun to a stage rural entrepreneurs aspire to stand on.
The logo & the idea: money-inspired lettering with the Hindi क, built on the clay gullak everyone grew up with
The household gullak: small savings becoming big possibilities. A symbol of trust everyone grew up with.
Money-inspired lettering with the Hindi क: accessible, youthful, optimistic, rooted in Indian aspiration.
Stage design, event branding and visual systems that turned entrepreneurship into a relatable public experience.
Gullak 2.0: the same idea, evolved. Structured, scalable, built for wider participation and stronger recall.
The identity guideline: primary logo, palette, usage rules and typography: Playfair Display & Montserrat
The summit, built in the identity
From the registration desk to the billboard on the highway, one identity carried through every environment. Tap any frame to enlarge.
The identity, in application
Stationery to tote bag: the same system at working scale, in the hand and on the feed. Tap any frame to enlarge.
On the ground, with the State
Gramin Uttarakhand Entrepreneurship Summit, an initiative of the Rural Business Incubator, Dept. of Rural Development, Govt. of Uttarakhand. Tap any frame to enlarge.
The success stories, proof in first person
Five entrepreneurs, five films: the platform's promise told by the people living it. Press play.
"Gullak worked because the name was emotionally familiar but strategically expandable, credible in front of institutions, investors and the public."
Strategic insight · 02The practice behind this: Events & Experiential Identity · Development & SBCC