Saathiya · Impact · Anya Segen

What Anya Segen built

Anya Segen supported the Saathiya programme through leaflets, logos, promotional material for the companion app and game design, alongside an SBCC package for key populations.

The programme, in numbers

What the work was part of.

160,000 peer educators, the Saathiyas, to be equipped with the kit as a job aid Published figure, see sources

February 2017 launch of the kit and the Saathiya Salah app by the Ministry of Health and Family Welfare Published figure, see sources

4 per village two boys and two girls identified as peer educators in each neighbourhood Published figure, see sources

6 priorities nutrition, sexual and reproductive health, non-communicable diseases, substance misuse, violence and mental health Published figure, see sources

Figures describe the programme Anya Segen worked on, as published by the client, the government or independent evaluators. Anya Segen's own contribution is stated above, separately.

What the evidence shows

Reach is the start. This is the rest.

01The kit is a working set, not a pamphlet: an activity book, the Bhranti-Kranti myth-busting card game, a question and answer book, short videos and a peer educator diary.
02The companion app, Saathiya Salah, exists for the adolescent who has the question but cannot bring themselves to ask a peer educator out loud.
03Peer educators are trained across India in phases, which makes the material itself the trainer: whatever the kit fails to explain, nobody downstream will.

The design problem

Why it was built this way.

Sensitivity is the entire design problem here. This material has to be usable by a seventeen-year-old standing in front of their own peer group, in a room where the subject is not discussed comfortably, and it has to carry clinical accuracy and social ease in the same breath.

Have a programme that needs to change behaviour?

Three lines about the behaviour you are trying to move, and within 48 hours you get a one-page read of where the communication is leaking and the first move we would make.

Start the shift Back to the practice

Adolescent health, handed to adolescents.

What the work was part of.

Reach is the start. This is the rest.

Why it was built this way.

Where these numbers come from.

Have a programme that needs to change behaviour?