Awareness doesn’t change behaviour. Belief does. We build social and behaviour change communication that meets people inside their own culture and walks them to a different choice.
NGOs, missions, CSR programmes and public campaigns that must change what people do, not just what they know.
The message is correct, the budget is spent, and behaviour hasn’t moved.
Communication people repeat to each other: the only kind that changes behaviour.
Long before a scheme becomes a brand, it has to be understood. This is the work that taught us how: sensitive subjects, rural audiences, many languages, and real behaviour on the other side of it.
Animated learning in English, Hindi and Marathi: 80 minutes of content across 8 sections, an LMS set up for 1,500 users, mobile offline access and full documentation.
Why it mattersSensitive health content, animated, multilingual, delivered as digital learning people actually completed.
More →An SBCC package for key populations, and support to the Saathiya adolescent programme through leaflets, logos, app promotional material and game design.
Why it mattersAdolescent and social behaviour communication, where sensitivity and clarity decide whether a message is heard at all.
More →A Communication Needs Assessment and Behaviour Change Intervention Plan for maternal and child nutrition across Uttar Pradesh and Gujarat.
Why it mattersStrategy before creative. We diagnose the behaviour gap in the field before anyone designs a poster.
Public health communication including animated awareness content explaining a disease, its risk and its prevention in plain visual language.
Why it mattersHealth education that stays accurate while becoming simple enough to act on.
More →Communication for one of India's largest mobile health services, made for rural and underserved audiences reached on basic phones.
Why it mattersRural reach with familiar, low-friction messaging: the hardest audience to move, and the one most programmes are written for.
More →Chhattiskala in Chhattisgarh, the Gullak entrepreneurship summit in Uttarakhand and Saras Aajeevika on its national stage in Delhi: identity, environments, films and campaigns.
Why it mattersProof that the same method works at state and national scale, in public view.
Across public health, development communication, media, publishing and public institutions.
Selected films, animations and learning modules from this practice. Films are shown in full on request; tap More on any programme for its published reach and sources.
A long-form awareness film explaining the disease, its risk and its prevention for families in endemic districts.
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Campaign communication for the transmedia series, from evolution through to evaluation.
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Animated counselling modules from the family planning digital learning series, built for facilitators and learners.
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An explainer on the National Health Resource Repository, designed for clarity and institutional use.
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A serious subject simplified into a short motion graphic without losing its weight.
Plain-language films on contraceptive methods, made to be shown by health workers in the field.
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Communication for one of India's largest mobile health services, reaching rural families on basic phones.
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Simple design, movement and storytelling carrying a single idea.
SBCC is communication designed to change what people do, not just what they know. It uses psychology, community insight and trusted, repeated messengers to move real behaviours (savings, health, livelihoods) where a poster alone never could.
Global health and development organisations as well as government missions: Pathfinder International, Population Foundation of India, BBC Media Action, PATH, Nutrition International, ABT Associates and the Micronutrients Initiative, alongside state programmes such as Chhattiskala in Chhattisgarh, the Gullak summit in Uttarakhand and Saras Aajeevika in Delhi.
Yes. We have built animated family planning learning modules in English, Hindi and Marathi with an LMS for 1,500 users for Pathfinder International, an SBCC package and Saathiya adolescent material for Population Foundation of India, a communication needs assessment for maternal and child nutrition in Uttar Pradesh and Gujarat for Nutrition International, Japanese Encephalitis awareness animation for PATH, and rural health communication for BBC Media Action's Kilkari.
Because adoption is a belief problem. A scheme people can name, recognise and feel proud of outperforms an anonymous one. Identity gives a programme memory; memory gives it participation.
Gullak took a childhood object, the clay savings pot, and built a state entrepreneurship movement on it: name, identity, summit environments and films of real beneficiaries, all speaking one language from the registration desk to the highway.
Related practices: Political & Governance Communication · Films, AV & Storytelling · All seven, mapped
Tell us the behaviour you need to shift. We’ll send back a first read of the belief standing in its way.